Corum Bubble Quartz Watch began searching for ideas

Corum Bubble Quartz Watch began searching for ideas of how you can enhance the brand. When you are dealing with a brand that was founded only Many years ago (in 1995) you need to really focus on how you can differ. It would not make much since for Richemont to acquire the brand, if they cannot provide a product that is different than the other popular brands within the group, especially when those brands have been established, normally, for more than A century each.
Roger Dubuis was founded by talented watchmaker, Roger Dubuis and visionary designer Carlos Dias. After only four short years, they had already be a full-fledged movement manufacture (meaning they produce at least one of the calibers in-house). Upon Tag Heuer Ayrton Senna watches producing their first exclusive caliber, in-house, additionally they met what's needed for that Geneva seal, and in doing this had become the youngest watch brand to create a Geneva seal movement (1999).
This was a major milestone, and helped launch the brand to some higher status level inside the watch community.Integration into Richemont GroupOver time they grew the brand around their watch know-how and eventually produced more than 28 Ayrton Senna watches exclusive, in-house calibers. Quite a feat for every watch manufacturer, not to mention a watchmaker this young.